Interactive Web Tools for Artists & Creative Professionals - Part 1

Learning Interactive web 2.0 tools for artists can be a really Daunting task!
Recently, in the past few months I have been emailing back and forth with a world class woodturner named Terry Scott. Terry is a truly gifted artisan and has years of woodturning experience under his belt. The reason however that he and I started talking was because I was looking for some photos to use on my site, and I had asked him for permission. Terry gladly obliged. Since then I have learned that he and a friend, fellow woodturner Gordon Pembridge were starting a new website to showcase their amazing talent. Terry has since emailed me and even sent me a box of amazing wood from his homeland of Auckland, NZ.
Terry tells me a true tale of which he and Gordon payed a lot of money to get this beautiful site up and running, but the folks who designed it sort of took their money and went up and running as well. This is very common in the internet design space and has led Terry to ask me questions about blogs and other tools that might help out their cause.
So this is the reason for this article. There are many, many ways to get your work out there, and if you have looked at their site you know that this work deserves to be seen. But, how does someone who pours all of their time, heart and passion into their craft have time to share it with the world? Thats where the easy to use web 2.0 tools come in. In years past we put up static websites that were nothing more than glorified brochures. These days we create interactive, engaging, and ever changing websites that allow us to form community around. So lets answer the question; “How do you learn about these tools, and how do you choose them?”
Tools of the Trade & Why use Them?
So, like any other project you need a list of tools. This by all means is not all of the tools you can use, but is the list of tools that I use the most.
The Blog - The blog comes first. Why? Because it’s Home-base. It’s the place where you want everything to funnel to. This will provide you with the google rankings that are so needed in getting your site views. If you have a site already existing, a blog is very easy to add. If you don’t want to play around with the technical side of setting it up, email my good friend Tommy Vallier and he’ll be glad to get you started. The Blogging software that I use is WordPress. Wordpress is super easy to use, even for a dummy woodturner like me. The Wordpress platform allows you to add text for articles, photo’s for a photo journal, video for video presentations, and just about any format of media you could think of.
So Why? Why a blog? Why not just a static website that shows and informs about what I do?
Three Reasons, and again these are simplified reasons to why a blog.
1. Recency - Google and all of the search engines love you to be recent. Google sends it’s spiders out to crawl your site every time there is an update added. Updates can be articles you write, photos you’ve posted or comments that others have left on your site.
2. Relevancy - Again, getting listed well in the search engines requires you to be relevant. You become relevant by posting and writing articles that are relevant to the site that you have. If I write a post on cooking, this may not help me much in fact it might even confuse the search engines. When I write about woodturning though this adds relevancy to my site. Google looks at me as a person adding to the good and relevant content available on the net. The other way to add relevancy is by building up links. When folks link to you, or you link to them this adds relevancy points in the mind of the search engines because you are linking together points of good information. To be relevant you have to be giving.
3. Community - There are many benefits to community. Community adds value to your site through comments. Community gives you word of mouth. Community supports you in your efforts in getting your name out there! A blog is a great place to build community if you work a little at it. When someone leaves a comment on your blog, be sure to email them a thank you. Be heartfelt in your community building and you will find others talking about you all over the place. Type Keith Burtis into google and you’ll see what I mean. Give to your community and they will give back. In fact, if you re reading this blog right now and you have other reasons to set up a blog for artists and creatives please leave me a comment in the comments box below. Thank you.
These are the basic rudimentary reasons for having a blog attached to your web presence.
Question #2 How do I add interactive Multi-Media Content to my Blog or website…and why???
This will be the basis for my next article. I will do a series of daily posts for the next three to four days outlining the ways an artist or creative professional can take advantage of easy to use interactive web tools to help their online presence. In the mean time here are a few links of things that I have done while sharing my passions with the community.
Creating a Dynamic Photo Portfolio
Sharing my Session on web tools for artists at Harvard, Podcamp Boston 3.
See you Tomorrow!
Keith Burtis
Posted in: Book Review, Business, Community, Homes for Pets& Homes for People, My Feelings as an Artist, Wood Turning Projects
Date: August 26
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Friday evening I will be doing a show to honor a good friend of mine, 

Ok folks, I am going to get really geeky, mushy, and philosophical here. For my woodturning and woodworking buds this may be a side of me you haven’t seen, but then again maybe not.
I’ve spent nearly all of the the last three days in my shop turning wood. A year ago this would have been fun for me, but not too much fun or engaging for others. Today, we have an onslaught of new media tools that let us take our obscure arts and bring them to the world.
My Woodturners weekend is going well, but I am going to do some production style wood turning of my Exotic wood wine stoppers today from 12 Noon to 1:30PM EST and I will sell each and every one that I make for only $5.00! Add on Free shipping and there is no better deal to be had.